Gamma Beauty Report: Published by Meredith Corp. Wrote report for the beauty marketing industry examining how women define beauty in their own lives.
The Gamma Factor: Published by Meredith Corp. Wrote report identifying new consumer group and offering strategic guidance for marketing efforts.
Marketing to Moms on Twitter: In partnership with Lucid Marketing. Developed original research and wrote report on how to communicate with moms on Twitter.
Marketing to Moms on Facebook: In partnership with Lucid Marketing. Developed original research and wrote report on how to communicate with moms on Facebook.
MarketResearch.com: Analyzed data on consumer behavior and wrote reports on consumer segments including single adults and stay-at-home mothers.
Marketing to Women newsletter: Editor, 1999-2006. Wrote monthly newsletter, developed original research projects.
Research Alert newsletter: Executive Editor, 2011-2014. Wrote biweekly newsletter and reports.
Always On: Trends in Digital Media Use: Wrote report as Executive Editor, Research Alert.