Selected Projects

Click title to see a sample

Gamma Beauty Report: Published by Meredith Corp. Wrote report for the beauty marketing industry examining how women define beauty in their own lives.

The Gamma Factor: Published by Meredith Corp. Wrote report identifying new consumer group and offering strategic guidance for marketing efforts.

Marketing to Moms on Twitter: In partnership with Lucid Marketing. Developed original research and wrote report on how to communicate with moms on Twitter.

Marketing to Moms on Facebook: In partnership with Lucid Marketing. Developed original research and wrote report on how to communicate with moms on Facebook.

MarketResearch.com: Analyzed data on consumer behavior and wrote reports on consumer segments including single adults and stay-at-home mothers.

Marketing to Women newsletter: Editor, 1999-2006. Wrote monthly newsletter, developed original research projects.

Research Alert newsletter: Executive Editor, 2011-2014. Wrote biweekly newsletter and reports.

Always On: Trends in Digital Media Use: Wrote report as Executive Editor, Research Alert.